Strategic business planning, the guide for the company.
Defining a challenging strategy is the first step towards success. But implementing processes involving the entire organization guarantees the commitment and specific deliveries of collaborators.
“We’ll start by revisiting the company’s vision, mission and values and we’ll continue by looking for answers to questions that are almost always present in companies. They are often the same answers that the Marketing department will use to define its strategy.”
Strategic Business Planning will help you to understand even more about the reality your company works in the context of the business environment.
You need to know the available resources that will make your organization competitive. They will also set the parameters for you to determine challenging and realistic objectives for the entire organization. In addition, your potential and vulnerabilities will be defined so that you can define the best strategic paths.
We will understand, identify and increase opportunities, creating value for your business.
- How will the current year's results close?
- What is the expected growth for at least the next 5 years? Breakdown of sales growth by existing products and innovations.
- Which new segments should you enter? How?
- Where to promote your growth: domestic or export market? How?
- How to optimize results coming from the existing portfolio?
- How to position each sub-brand in line with the values of the main brand.
We will evaluate the feasibility of launching innovations together with the marketing and product development areas.
- Should the innovation idea be treated as a project? If so, what is the priority in the innovation funnel*?
- Who will lead the business case?
- What value does it create for the consumer/customer?
- What are the results of the business case?
*Innovation funnel: a management tool used to analyze and select innovative ideas, choosing those that are actually viable for implementation.
- How to design a high added value product?
- How to design simple innovations based on existing winning products?
- How to translate market requirements into technology?
- How to establish processes to develop market-oriented businesses and innovation based on value creation and processes?
We will develop your competitive positioning.
- What is your core business strategy?
- What is the business model? Is there room for change or launching other options?
- Where does it make a difference "versus" the competition?
- How to generate sales based on value and not purely on price?
- How to make an attractive sales pitch?
- How to implement a value-based sales process?
Ref: DB Inteligence, Germany
Once the intrinsic stages of the business have been discussed, they should be discussed and incorporated into the final versions of the Marketing, Sales, Services, Production, People and Financial Plans to ensure alignment.
What you'll get
Dashboards that summarize the Strategic Plan and show he company’s results. If the company is a subsidiary, it will be necessary to simulate the company’s consolidated dashboard.
Budget of all areas of the company.
Bridge graphs that are used to make it easier to read the performance variations that determine the final results.
How we will ensure uniform deployment of strategic information throughout the organization.
The X-Matrix* is the tool we use to ensure that the company’s objectives are broken down logically into specific goals for every department in the organization.
It breaks down the long-term strategic objectives into annual ones and define the people responsible for the execution of them.
It establishes the KPIs and the people responsible for them, which are used to set bonuses for each employee, if this is a company policy.
Subsequently, your company should have rooms to monitor actual versus planned performance and define solutions to resolve any gaps.
This material will be used by the entire company: it will become the strategic compass used by the executives and managers responsible for the Business, Marketing and ESG areas, as well as the other areas of the company.
