We create value for your business and maximize your results..
We guarantee your company’s success by designing winning strategies with objective and measurable initiatives. We detail strategic business and marketing planning and align it with all other areas of the company.
“At this stage we will start to carry out the business cases for the innovation and factory expansion projects (if applicable), which will help us to understand the relevance of the projects, the investments required and the paybacks.”
Key analyses to develop strategic business and marketing planning
Together we will develop some important analyses for defining business and marketing strategies: PESTEL analysis, Porter’s Five forces, SWOT, life cycle analysis (BCG Matrix); competitive environment analysis (consumer behavior, attractiveness analysis, competitor and industry analysis). These tools will help to define the segments in which to operate and clear, achievable objectives and goals. They will then be broken down into tactical projects and specific actions to be implemented by the different areas of the organization.
We will build the Value Proposition so that everyone is clear about how we will make our customers/end consumers happy.
In addition to the company’s own pains, each area may have its own, so it’s important to understand purchasing journeys in order to suggest the best solution for customers.
Strategic business planning depends on the flawless execution of everyone involved.
The success of strategic business planning depends on the perfect execution of all areas, which is why we involve all the organization’s managers right from the start of the process.
In specific workshops, we will revisit the company’s vision, mission and values, sales targets in terms of volume and value; the adequacy of production capacity or any expansion or outsourcing needs; as well as other infrastructure items, defining the profile of employees to execute the strategy and keep them motivated.
Derivations from fundamental Strategic Business Planning to be carried out in parallel.
Autores: Tom Peters and Robert Waterman, consultores da Mckinsey que desenvolveram a metodologia.
We will detail strategic marketing planning linked to business strategies. It will be developed on a systemic basis, i.e. understanding the company’s reality, its potential and vulnerabilities, and market threats and opportunities, always taking into account all the resources and means necessary to make it possible to achieve the defined objectives. Together, let’s differentiate between the organization’s wishes, dreams and intentions and those objectives that the company is truly capable of achieving. The medium and long-term points must not lose their importance and must be analyzed from different scenarios. (Marketing Canvas: Interactive Marketing Planning -. Alexandre Casar Mota de Castro).
How we work.
We deliver products and services that maximize your profitability.
Our team of professionals gathers and analyzes all available market information, recognizing your company’s competitive landscape.
In interviews with key executives, we will find out about the business’s performance, its challenges and the organization’s current momentum.
These materials will be gathered and used for a pre-diagnosis for the owners and shareholders of the business, which will be the basic reference for discussing specific objectives and targets for the business, defined with total transparency, and which will become the references for defining the company’s KPIs and all of its employees’ annual bonus objectives.
We’ll revisit the complete Strategic Business Planning process, then move on to Strategic Marketing Planning, which is carried out practically alongside Sales Planning. The leaders of each of the other areas of the company will be responsible for their Planning using templates provided by LUG and the targets defined in the X-Matrix, which will facilitate the actions of all areas of the company, making it easier to manage and monitor results.
The aim is for the organization to work in an integrated manner with executives and managers aligned on a single set of objectives.